Michael Lake and Justin Loria, sick of witnessing the curse words and middle-finger raising amongst their peers, decided to offer an alternative. Yup, their self-launched clothing line, LL Clothing Co., sells shirts, hoodies, and dog bandanas emblazoned with the “hang-loose” gesture and the word “HUAAA,” which stands for Help Us Avoid All Anger.
They hope that seeing their logo will make people pause before swearing or flipping someone the bird, and ultimately choose instead to curl their hands into the hang-loose sign and yell, “Hoo-aah!” Yes, it may sound a little goofy at first, but, as Michael says, “When you’re agitated and think about HUAAA, you can’t be mad at anything anymore.”
Sounds good to me. :)
You can find Michael and Justin’s HUAAA merchandise at:
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